Our PPC Service Overview
At 10com, our approach to Google Ads is clear: high-quality ad creative, performance-driven strategy, and ongoing hands-on management. We don’t rely on templates or automation gimmicks. Every campaign is built to perform and aligned with Google’s best practices and evolving AI-driven standards.
Here’s what’s included in your managed PPC service.
Campaign Creation
We craft fully custom campaigns that prioritize both performance and compliance. This includes:
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Professionally written ad copy designed for conversions
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Attention-grabbing headlines and ad extensions
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Landing page alignment to improve Quality Score
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Strategic keyword targeting based on your business goals and search trends
Our creative and strategy teams collaborate to ensure your campaigns launch cleanly and scale with data, not guesswork.
If you have ad preferences, promotions, or seasonal offers, just let us know. We’ll make sure they’re built into your campaign structure.
Weekly Optimization & Maintenance
Our team actively manages and optimizes your campaigns each week. We:
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Adjust bids and keywords based on real-time performance
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Eliminate wasted spend and block click fraud
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Monitor conversion trends and test improvements
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Keep your campaigns aligned with Google’s evolving ad policies, AI search integrations, and Web Core Vitals
You don’t need to lift a finger. We handle the strategy, structure, and optimizations for you.
Conversion Tracking & Setup
We handle proper conversion tracking so your results are accurate and actionable. This includes:
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Google Ads conversion tracking
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Google Analytics integration (if needed)
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Event tracking for form fills, calls, or purchases
Clean data is the foundation of smart PPC and we make sure yours is set up correctly from day one.
What to Expect
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Initial Build: Campaigns are built and deployed once access is granted and key details are received
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Week 1: High-frequency monitoring and adjustments to protect your budget and capture early insights
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Ongoing: Weekly optimization, ad testing, and refinement
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Communication: You’ll hear from us as needed with key updates or recommendations
Frequently Asked Questions
Q: Are there any contracts?
No. Our PPC plans are billed month to month. We work to earn your business every single month. That said, we strongly recommend a minimum commitment of 6 months to allow time for data-driven optimization and performance scaling.
Q: Do I need to add this to an SEO plan?
It’s not required but it’s highly recommended.
Running PPC alongside SEO allows you to drive immediate traffic while your organic rankings build. Increased traffic from ads also contributes to long-term SEO momentum through better engagement signals and keyword data.
The most effective strategy is combining SEO and PPC.
Q: Can you run PPC on a site I already had built?
Yes, we can run campaigns on any functioning website.
However, if the site is poorly designed, slow, or hard to navigate, it will negatively impact your campaign performance and cost per click.
We recommend engaging in PPC after your site has been professionally designed with conversion and user experience in mind.
Q: Why do I have to pay for the ad budget separately?
Your PPC management fee covers our strategic services including ad creation, campaign setup, optimization, and oversight.
The ad budget itself is paid directly to Google and goes toward the actual cost of displaying your ads.
Ready to Launch Paid Traffic?
If you’re ready to drive consistent leads, traffic, and conversions through paid search, we’ll build, manage, and scale your campaigns with strategy and precision.