PPC Optimization & Maintenance: What’s Included
Once your campaigns are live, our team conducts weekly optimization and maintenance to ensure performance remains strong and your budget is used efficiently. PPC is not a “set it and forget it” service — it requires consistent adjustments to remain competitive and cost-effective.
Here’s what our team actively manages on your behalf.
Weekly Optimization Includes:
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Campaign Headers & Descriptions
We test new copy variations and revise headlines or descriptions as needed -
Target Keywords
We monitor and adjust keyword targeting based on campaign performance -
Technical Checks
We verify your ads are running without interruption and remain compliant with Google’s ad systems -
Conversion Checks
We ensure tracking is functioning and attributed actions (calls, forms, etc.) are captured accurately -
CPC Checks
We review your cost-per-click and adjust bids to maintain efficiency -
Revision History Checks
We audit your campaign change history to confirm stability and eliminate performance anomalies
You Don’t Need to Monitor Anything
There’s no need for you to watch logs or check in on performance daily — we take care of it behind the scenes. If we need input from you or recommend any strategic changes, we’ll reach out directly through your client portal.
Need More Leads with Less Waste?
If you're ready to launch or expand your PPC campaigns with expert management, you can view our packages here:
👉 https://projects.10comwebdevelopment.com/order/PPC-Packages