Why Your Website Can’t Start Until We Have These 3 Things

At 10com, we move fast — but only when we have everything we need to get started. Designing a website isn’t a guessing game. It’s a structured, collaborative process that depends on your input.

To schedule your project and enter production, we must first receive the following three things. If even one is missing, your site remains on hold.

1. Your Completed Creative Brief

Your brief is the blueprint. It tells us:

• What you want the website to accomplish

• What kind of design direction or functionality you need

• Who your competitors are

• What success looks like for your business

We can’t build a site based on assumptions. The more detailed your brief, the better equipped we are to design something that hits the mark the first time. This step is mandatory, even if you’ve shared ideas over the phone or via email.

2. Final Written Content

Content comes before design — always. Your content determines:

• How many sections your homepage has

• What headlines or visuals need to be supported

• How we structure each internal page

• The story your website is telling

We do not build using placeholder text or filler content. If your content is incomplete, your project cannot be scheduled.

Need help writing it? View our professional content writing packages

3. Any Required Assets

To design your website properly, we’ll also need:

• Your logo (in vector or high-resolution format)

• Any brand colors, fonts, or style guidelines

• Photos or graphics you'd like included

• Product images (if applicable)

• References or examples of sites you like (optional but helpful)

If you don’t have high-quality images, we can incorporate licensed stock photography that matches your industry and aesthetic.

Why This Matters

We don’t schedule projects based on estimated start dates. We schedule them based on complete submissions.

Every reputable agency follows this same standard because it works. Starting without the full picture leads to delays, disconnects, and unnecessary rework. We’re here to build something that’s not just beautiful, but functional and efficient.

That means:

• Your project is only added to the production queue once all three items are received

• Any missing piece = delay in scheduling

• Sending pieces in batches = confusion and slower progress

This policy protects your timeline and ensures your site is built efficiently and correctly from the beginning.

Want to Move Fast?

Here’s how to get started immediately:

• Complete your brief

• Upload your content

• Send in all assets together in your client portal thread

When everything is submitted at once, we can schedule your project faster, streamline your production, and deliver better results.

Need help? Ask your project manager.
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